Marketing Environment Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Environment - Case Study Example (netMBA.com,n.d.) My company Sainsbury is a "UK based food retailer with vested interest in financial services. The company comprises Sainsbury supermarkets, convenience stores,an internet based home delivery shopping service and Sainsbury Bank. The group is headquartered in Holborn, London and it recorded revenues worth pounds 17151 million during the fiscal year 2006-2007, an increase of 6.8% over 2006." (Data monitor plc.,2007) This essentially implies that the factors impacting any one of it's strengths such as it's internet based home delivery shopping facility, changes in demand/supply or organic foods that form the most profitable component. Even factors that impact it's banking service i.e. Sainsbury Bank may impact Sainsbury plc on the whole. There are several internal as well as external factors. The internal factors help the internal analysis part of the equation since they focus to provide a detailed evaluation of the internal analysis part of the equation since they focus to provide a detailed evaluation of the internal environment's strengths/weaknesses. These factors include several such as "company culture, market share, brand awareness,financial resources.." (netMBA,n.d.).These will be internal to the organization; whilst external factors include competitors, in this case ASDA and TESCO that are leading supermarkets in the UK as well. However, the last four mentioned factors are mainly the macro environmental factors and maybe employed in a PEST analysis. PEST stands for political, economic, social and technological factors that have an impact on the economy. In Sainsbury's case these may be sanctions on the import of a certain kind of fertilizer used for growing organic foods that ends up affecting it's organic food sales and hence, it's profitability. Interest rate fluctuations due to an over all economic downturn may lead to lower profits as well. Apart from this, several other macro environmental variables that have an impact include: "pricing regulations. industrial safety regulations,labor costs,inflation rates, interest rates,education, culture, technology's impact on product offerings, like Internet selling etc."(netMBA, n.d.) Three Opportunities The three main opportunities that are basically the outcome of the environmental factors that impact it and that Sainsbury can make use of in the future and convert into it's strengths are the following: Increasing demand for it's organic based products According to the Data monitor, "increasing consumer awareness of health and environmental issues along with an increasing resistance towards genetically modified (gm) food products and GM farming, has led to the rapid increase in the demand for organic food."(Data monitor plc, 2007). According to the UK Telegraph, "Sainsbury's sales have risen once again thanks to the growing popularity of it's organic and premium food ranges. The company which had come under pressure from investors to sell off its property assets is pushing ahead to recovery and it's strong quality food offer has helped it take customers away from rivals such as TESCO and ASDA"(UK Telegraph,2007) This clearly indicates that organic foods have become a Sainsbury trademark with more and more of the supermarket outlets being revamped to include the greens section equipped with quality based organic food supplies. Online market Nowadays, more and more

Pfizer Macroeconomics Term Paper Example | Topics and Well Written Essays - 500 words

Pfizer Macroeconomics - Term Paper Example Unemployment is also another macroeconomic variable that affect the company’s’ supply and demand. When the percentage of the unemployed is high, the market for medicines is low. This is because the unemployed will prefer buying the cheaper and the local medicines that are available in their location. Thus, unemployment leads to low sales in Pfizer pharmaceuticals (Gupta, 2004). Inflation also has affected the supply and demand of Pfizer pharmaceuticals. This happens when the economies of the countries that the firm supplies its products grows and pushes all prices significantly over a particular time above the actual utility value of goods and services. When there is cost-push inflation, the company is forced to pass the cost to the consumers leading to increased prices. The result from the cost-pull inflation is that there is low demand for our products and usually our competitors take advantage of the situation. Also, interest rate is another variable that affect the demand and supply of our medicines. When the interest rate is high in a particular country the demand tend to be low as the cost of obtaining credit is high. This hinders those people who want to start chemists business to not demand our products as they cannot access funds to boost their purchasing ability (Barro, 2007). The chart shows data during a period of five years. When the GDP of France is high it is evident that the unemployment rate is low. Thus, the Pfizer get to make more sales as the demand is high. When the interest rate is high the demand of the product tends to reduce (Marthinsen, 2014). In conclusion, the observation that I make from the movement of microeconomics variables in the Pfizer’s pharmaceuticals is that they affect the supply and demand of the company’s product. A variable like the inflation tend to increase the price of the drugs in the market. This is evident due to an abrupt growth of a country GDP which makes the

Spanish Conquistador Essay -- Christopher Columbus, New World

1492 was the year that Christopher Columbus, the Spanish conquistador, came to the â€Å"New World† and explored it which to be later colonized by Spain, France, and mostly England to establish the soon to be, colonial America. In time, when colonists arrived in the New England region ruled by Britain their lives were being controlled by many factors consisting of religion, wealth, social status, race, conflicts with other colonists/Indians and gender. In the book, Everyday Life in Early America, written by David Freeman Hawke, it is argued that these immigrants were colonists that were forced to adapt to a new way of life. The author, Hawke, believed these colonists living in the New England region or the Chesapeake region could not really survive in this â€Å"New World† with what they learned about their culture in Europe such as customs and traditions back from Europe but had to get used to the new territory and new society or face the hardships that the â€Å"New World† had to offer. Overall, the book shows who came and how they settled, farming and housing, health and manners, and morals and witchcraft, and even difference in race and conflicts with Indians. As colonial America started to settle in, towns and counties were developing and causing conflict. The early colonial American settlers that â€Å"the bulk of the emigrants came voluntarily, and more often than not they were the most â€Å"vivid people† of England, those with energy and courage to make a new start in life† (Hawke, 1). To Hawke’s point that the early colonist faced hardships, was when they encountered the Native Americans. This was one of the reasons why colonial Americans were encountering new ways of life, that what they were taught and knew about Europe had to be disregard... .... The historical events of the everyday life of the settlers are very true no matter about what topic he talks about. His accuracy then compared to present could have been lowered as the book was written 23 years ago, so anything new could have been discovered about the colonists. This book is easily one of the most informative book on United States history as it not dull but fascinates. One can easily learn the hardships of the early settlers on their way to the â€Å"New World† and see what they faced there when they arrived. One can show great enjoyment for this book as at least one part/topic must interest one as it goes from a wide variety of interesting topics such as recreation, war, housing, settlement, and crime. Taken as a whole, the book can be read by many no matter how busy one is, as this could possibly be the most interesting non-fiction book out there.

Information Management in Corporate Strategy Essay

Information technology (IT) management is an integral part of the overall corporate strategies for many major companies. This is because business expansion, development and growth help in making the company a brand all around the world. Information technology brings with it efficiency, low labor costs, costs cutting, better productivity and higher profits. But for a business to rake in all the benefits it is important that the right strategy is put into place. Information Technology is a huge field benefiting various parameters of a business, it is important to study and analyze policies before implementing them. One of the examples of the use of Information technology as a corporate strategy is Fedex Corporation. It started of as an â€Å"express air delivery company in the 1970’s† later on going on to become a corporation of various smaller companies such as FedEx Services, FedEx Express, FedEx Freight, FedEx Ground, FedEx Supply Chain Services, FedEx Custom Critical FedEx Customer Information Systems, FedEx Kinko’s and FedEx Trade Networks. According to FedEx (2003), the company integrated business processes such as operations, employee training, customer services to all clients and suppliers so that integrated information can be available on the network. They launched their website www.FedEx.com in 1994, which helped in tracking on the package at any point of time. They gave away 100,000 PCs that were loaded with their software which helped in â€Å"to link and log customers† during â€Å"ordering and tracking systems†. They also were one of the first to use hand help scanners which alerted customers when the package was picked up and delivered. In addition they also warehousing techniques, did inventory management, billing, invoicing and even distribution facilities. Netscape (1999) mentioned in the article that, FedEx used Netscape for furthering Information Technology in their intranet services. There were 30,000 employees that accessed the website on various platforms. They company could also â€Å"publish internal technology reports, personnel guidelines, tax forms, employee evaluations, and project-management documentation† along with help desk support applications and customer support applications for their customers and suppliers through their information systems. In 2004 FedEx had announced that their new strategy for India that is an introduction of the FedEx Global Trade Manager (GTM) which is an online consultancy that will help in the paperwork for customs clearance for small and medium enterprises. This would help save time and avoid delays of international shipments. The other technology was the FedEx Insight, which was the web tracking solution to track any â€Å"incoming, outgoing and third-party payer shipments† of customers without the tracking number (Express Computer, 2004). FedEx Investor Relations (2006), their main aim has been to enhance further IT related projects as well as technological architectural decisions, to make use of IT as an effective support system for the all business objectives and strategies. They even have IT security to monitor â€Å"quality and effectiveness†. A periodical review is done to look into the IT â€Å"disaster recovery capabilities†. FedEx has seen an ever growing clientele only because the IT strategy has been effectively used as a part of their Company Strategy. With this plan they have not only made their clients and suppliers happy but also their stakeholders and employees.   References FedEx(2003). FedEx : Competitive Advantage Through Information Technology Retrieved as on 26 February 2008 from http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy3/BSTA063.htm Netscape (1999). Federal express intranet delivers information enterprisewide. Retrieved as on 26 February 2008 from http://wp.netscape.com/comprod/at_work/customer_profiles/FedEx.html Express Computer (2004). FedEx announces technology strategy for India. CIRCUIT EC / Bangalore. Retrieved as on 26 February 2008 from http://www.expresscomputeronline.com/20040614/indianews08.shtml    FedEx Investor Relations (2006). Information Technology Oversight Committee Charter. Retrieved as on 26 February 2008 from http://ir.FedEx.com/documentdisplay.cfm?DocumentID=120   

There is a code, which unlocks human potential setting an...

There is a code, which unlocks human potential setting an individual on a path to excellence. This code is not in the sole possession of a few select individuals but all who know, understand, and apply the code. Anyone can be a talented super nova. Many have portended for years that super nova talent is rare. Such gifts are innate and occur in hotbeds, â€Å"An environment that favors rapid growth or development† (Merriam Webster, n.p.). Coyle seeks to prove that there is more to talent development than environment or allusive genetic gifts. Such talent is predicated on a series of factors, including neural construction and deep practice, not to the exclusions of such factors as environment, support systems, or will. Coyle uses specific†¦show more content†¦This active process sends signals through the brain, signals which flow down axonal pathways. In this process the brain develops myelin which wraps itself around the axons. This increases the signal speed which lends to what we know as automaticity, â€Å"The state or quality of being spontaneous, involuntary, or self-regulating† (Farlax, n.p.) Over time one’s skill becomes a spontaneous act. This skill is what separates mediocrity from genius. Myelin is the trigger point. This is good news. This means that such talent is accessible to all. As Coyle notes, â€Å"We are myelin beings† (p. 72) Targeted practice through committed effort is the stimulus. Both together create what is known as the talent code. We all have the potential for genius. â€Å"To sum it up: it’s time to rewrite the maxim that practice makes perfect. The truth is, practice makes myelin, and myelin makes perfect† (Coyle, 2009, p.43 ) Coyle makes an effective argument. The Talent code, finds a solid basis in Neuroscience. According to the Neuroscience journals, â€Å"Active excitation of the axonal membrane jumps from node to node; this form of impulse propagation is called saltatory conduction (Latin saltare, â€Å"to jump†) (Morrell and Quarles, 1999, p. 1). The targeted practice triggers excitation. The myelin sheath increases the speed of the signal. â€Å"A darker more vivid way to appreciate myelin’s role in skill development is to consider diseases that attackShow MoreRelatedEssay on Mount Cedar Technologies10813 Words   |  44 Pagesat Cedar Tech consisted of John Curtis CEO/President and Co-Founder, Bob Holt Vice President of Finance and Human Resources, Frank Mathew Vice President of Sales and Co-Founder, and Sam Farris Vice President of Operations. When started, Cedar Tech had six employees and grew to more than one hundred seventy by 2006. Annual sales grew from $80,000 in year one t o over $116 million in 2006. 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About Karate Report - Free Essay Example

Sample details Pages: 6 Words: 1772 Downloads: 1 Date added: 2018/12/28 Category Sports Essay Type Research paper Level High school Tags: Japan Essay Did you like this example? Introduction Karate whose meaning from its origin in Japan means empty hands.It was introduced back when weapons were grounded illegal. Karate as a sport goes way back to the earliest of times and is a sport developed in Japan. Gichin Funakoshi who was the one who started Shotokan karate is respected and held with great esteem for making karate known in many parts of Japan and also Okinawans who were teachers of karate were responsible and largely praised for popularizing karate as a sport and largely taught karate in the birth place of karate which is Japan. Don’t waste time! Our writers will create an original "About Karate Report" essay for you Create order There are many types and styles of karate but the earliest styles developed are Shotokan, Wadtaught o-Ryu, Goju-Ryu, and Shio-Ryu. This style finds its origin in Naha. Karate as a sport has grown wide over years and has been embraced as a sport by assimilation and is what gave birth to kickboxing which is majorly in the western countries and kungfu among the Chinese. Karate was eventually lengthened to karate jutsu which means Chinese hand art but was later changed by Okinawan himself to karate-do to mean empty I write this research hoping to give a clear and detailed work showing on karate as a sport. Karate offlate has won many athletes and countries, for example, China and Japan many medals because of their experiences in Karate and for my research below, I will guide you and show you how karate is a sport. Karate as a sport Karate just same to other sports is a very addictive fun and also paying sport. For one to learn karate it takes a series of practice and hard work. Karate is not mainly practiced to harm other opponents but is a way of bringing people close to gether through tournaments and during lessons one is advised not to use karate for the wrong use (Yate). For example getting into fights or getting into fights and hurting other people. Therefore, a game of honor. The guidelines on how to play karate are very simple and easy to understand but need hard work and determination. The following is some of the basic karate styles and guidelines on how to practice and play. Getting into a quick warm up. Before one starts practicing karate styles, he or she ?for it fits both agenda should get into a quick warm-up which involves light jogging on the spot, stretch of body and jumping would help ease muscles hence preventing muscle pull, muscle aches and muscle cramps which can cause you to not continue with your practice thus a major and important step (Wood). Learning how to do basic paces. A punch is called Chou zuki in Japanese. This is the most suitable and common form of punch because It requires few body movement and it does not use much of bopancesdy part of your body to acquire power and is meant to release tension and make a proper and clear connection and calmness. It involves punching with both your hands but in slow bits in the air. Put the face of all your strength, to your abdomen and slowly moved towards punching turning your wrist and allowing the face of the grip to face downwards. Blocking techniques. We use our forearm mainly during blocking and for blocking to be successful, you raise your blocked arm, your position being a step in or a step back and move your arm back and forth the opposite direction of the body thus in all moment connecting your attacking arm with the other forearm and for practice put the same back with the other hand. Upper rising blocking technique. This is a blocking technique, where one hand should be on top of your head or rather a forehead and the other just on the side of your waist. This attains blocking when you switch the position of the two hands with a lightening speed to be opposite which is having the one on the fore head to go to the west and one on the waist to be on the forehead. This blocks any sudden hit from your opponent. Middle blocking technique. The main posture in this block g technique, is only keeping your arms straight vertically upwards with the ground and having the other hand vertical to about 135 degrees with lightning speed thus repeated doing of this a hight speed lead blockage of abdominal and chest hit (Urban). Kicking techniques. This is another karate technique which is mostly used when the upper body has been blocked by the opponent or if you dont have a clear punch. Although karate students have to practice, various types of kicking techniques in relation to the distance between you and your opponent. Front kick techniqueMae Geri. This kicking technique shows you how to kick with the knuckles in your feets and while raising or throwing your kick you should mainly focus on the joint parts of your opponent and throwing the kick with speed and power resulting to a very deadly strike (Trias). This is mainly used if an opponent is of the same height or taller. Sidekick technique.This is a type of technique where the kick originates from the side of your foot. The wider the kick during airtime the higher impulsive force due to higher kinetic energy. This kick is majorly used in karate sports because of its efficiency Roundhouse kick technique.This is a kicking technique where you use the ball on your feet to kick your opponent but slightly different from the front kick because toes should be folded and after the kick the body should move sideways. Hook kick technique.This is a kicking technique where the first step before kicking is putting your foot apart left foot being backward and the right one being in front. The higher the kick the stronger the impulse will be thus very vital. Back attack technique. This is a technique that mainly shows how an opponent can be attacked from the back side. This technique is not very different from the hook kick technique (Evans, et al). This is because, as opposed to the front hook kick, the back attacks you elevating your kick but take it from the back making it more fatal. In karate, a sports one knows the qualification or the level of a person judging from his or her belt. Ranks and levels are obtained mainly through the color belt worn during the sport. The colors used in the representation are yellow, orange, red, green, blue, white and black. White overall represents the starter level and black is the topmost belt. The order of karate belts judging from completion and ranks is as follows, white, yellow, green, blue, purple, red, brown, black. In the early 1940s, dark shades of color, the move ahead agenda in karate and further dying of belts would show movement ahead agenda with expertise on top. As time went by, new belt colors were introduced and each of the belts stated below have its meaning and these as stated below are the belt colors with their meaning. White belt.This is the first belt for a newly enrolled karate student and the white in it is used to show birth or the enrollment. Yellow belt. This is immediately given to you after the first belt, This belt is given to students who after they have completed a set task or examination and symbolizes that now the student is open-minded for the other techniques and has been shed light on what karate is. Orange belt. This is the third level and the belt was given is orange. This symbolises that the student is learning more techniques expanded his or her knowledge of karate a sport. Greenbelt.This is the fourth level belt with its color being green. This shows how the students have grasped vast knowledge of karate and can be symbolized as the penetration of roots and stem in a plant to light. Blue belt.This is the fifth level belt. This is proof that you are a mature karate sports student and this is where most of the people start participating in tournaments. It can be symbolized to a plant growing. Purple belt.This belt is a belt showing a seriousness of the student and one does own it for long. It is a transition belt and shows that the student has vast knowledge of karate. Brown belt. This is the seventh belt. This belt shows pride to the students having the belt and can be symbolized as a fully grown plant waiting to be harvested. Red belt. This belt shows how the student posses vast and deep knowledge of Karate and the student is always the right-hand assistant to the sensei who is their master. Black belt. This is the upmost be belt among all belts and possession of such a belt can grant a person powers to be master or sensei and can teach other students about karate. Conclusion Karate a sport has many lovers. For one to own a black belt, it takes upmost determination and hard work. From the body we can see various ways in which karate is practiced and the steps followed in order for one t step from a white belt to a black belt. From this research one can learn that karate is a sport that is practiced by few this is due to its need for hard work and sometimes can be very dangerous since it can cause fatal injuries all in all it is not very dangerous but one takes precautions and follow the rules stated one of them being them being not hitting your opponent up neck or close to the reproductive organs Karate is a good sport and once which teach you the values of discipline in that for one to advance from level to level one should follow the rules stated in that one should not break any rules for example on beating up of innocent people and practicing your karate for the wrong use Finishing up I would like all advice you to try this interesting game or sport since it is enriched with lots of advice teachings and discipline as you climb from the white belt level to the black belt level. Works Cited Evans, Anthony B, et al.? Ufc, Ultimate Fighting Championship: The Official Fans Guide : As Real As It Gets.? 2014. Trias, Robert.? The Hand Is My Sword: A Karate Handbook. Tuttle Pub,? 2011. Urban, Peter.? The Karate Dojo: Traditions and Tales of a Martial Art. Tuttle Publishing,? 2011. Wood, Alix.? Karate. PowerKids P,? 2013. Yate, Keith D.? Mastering the Martial Arts: Vol. 1.

Essay about Christopher Columbus The Villain - 498 Words

Christopher Columbus All my life, I have been hearing about Christopher Columbus. Since little, first, my family talking about him, then in school learning about him. I really thought he was a hero. The way they teach you about him in grammar school or middle school makes you think he really is a hero. But later on, doing research on him, looking for what he really did, where did he came from etc. I realize that he is not a hero. There are many reasons why people think he is good as well there are many reasons why they think he is bad. Personally I think Columbus is a villain, he did a lot of bad things that most people don’t know a bout. However if they know them, it would make them think a little bit deeper if Columbus is the Hero†¦show more content†¦Christopher Columbus did not do a single good action in any of his four voyages in the late 1400s. Christopher Columbus was not the founder of the Americas we live in today because he did not discover it, even if he did there were already the natives who inhabited the land. It was just luck that he discovered the Americas, because he wasn’t even coming here, he got here because his ships went the wrong way and â€Å"Oh Surprise!† â€Å"We got something here to bring to Spain† When Christopher Columbus landed in the Caribbean, Native Americans were scared, but still friendly toward him. So he took advantage of this people being nice to him, to force them to convert in his religion and also take them as slaves. Columbus also saw that this people had no weapons, they have no way to defend themselves. So as you can see it was very easy for Columbus to take them over and treat them badly because they had no protection. That is a good example to show how cruel Columbus could act toward this people that could not fight back. Also Columbus took this poor people as slaves. He made them adore his God. Also made them worked for him without any payment, maybe just for some food. He took some of them with him to Spain to show the kings what he had done, while the others were digging gold, making money for Columbus, his people and his country. And what did they get out of that hard work? Nothing! They didn’t got anything out of the goodShow MoreRelatedChristopher Columbus : Hero Or Villain?884 Words   |  4 PagesRian White Crawford 3rd Christopher Columbus: Hero or Villain? In elementary school students are taught that Christopher Columbus is some godly hero who discovered that the earth was round and a shorter route to â€Å"Asia†. They even have a day dedicated to him. Typically, children are gullible and just believe what they are taught, rather than actually researching and learning the history on their own. As a child one’s brain is not developed enough to possess a sense of moral discernment. Also, childrenRead More Christopher Columbus: The Villain Essay641 Words   |  3 PagesAfter gaining more knowledge about Christopher Columbus and his voyage to the â€Å"New World,† I believe that Christopher Columbus is a villain. Although Christopher Columbus used his courage and great navigation skills to voyage to a place unknown to the western part of the world many native people suffered from his voyages to the west. In 1492 Columbus set out to find a shorter route to Asia by sailing west to get east. In his voyage he came upon the Caribbean Islands, and a Native AmericanRead MoreChristopher Columbus Hero Or Villain1658 Words   |  7 PagesChristopher Columbus is an internationally celebrated explorer, due to his voyages to Central America during the Age of Discovery, a period between 15th and 16th centuries where explorers would be supported by countries to claim land. Columbus was an Italian explorer, on a conquest for gold and riches, who was sponsored by the monarchs of Spain, Ferdinand of Aragon and Isabella of Castile, to travel to Southern Asia. Columbus proposed the idea of traveling from East to West, rather than travelingRead MoreChristopher Columbus: Villain or Hero? Essay458 Words   |  2 PagesIn 1492, Christopher Columbus unintentionally discovered America, when he landed in the Caribbean Islands, while looking for a direct sea route to Asia. Despite the fact that Columbus believed he had found a direct sea route to India, he has been called the discoverer of Ame rica and hailed as a hero. More recently, however, he has been called a villain, with accusations saying that not only did he not discover America, but also that he was the cause of slavery and oppression in the Americas. TheseRead More Christopher Columbus: The Villain Essay1399 Words   |  6 Pages The letter Christopher Columbus wrote back to Spain to report his findings in the New World sparked intrigued me and sparked my imagination. Why I have been so absorbed in this letter I can not explain. This letter is supposed to be about describing an unknown land, a land that has not been seen by anyone besides the natives, but it seems that there is more to it than that. Columbus is known in elementary schools as the man who found the New World, and is regarded as a hero. To the contrary, historiansRead MoreResearch Paper - Is Christopher Columbus a Hero or Villain2022 Words   |  9 PagesChristopher Columbus found a new world and jumpstarted an age of exploration like no other . After he found the Americas there was massive colonization, giant trade increases and more resources such as gold and silver were being surfaced. Europeans learned new agricultural techniques from the indigenous people, the Europeans also acquired a large number of new crops to farm such as potatoes, tomatoes, corn and cocoa. With all of the pros that the age of exploration brought to Europeans it is hardRead MoreEssay on Christopher Columbus: Villain or Hero?1521 Words   |  7 Pagesmore than five centuries Americans have lifted Christopher Columbus to heights of greatness and god-like. We celebrate his life as though he was a man that had done us a great favor. In resent years Christopher Columbus has come under scrutiny, his life and works being questioned more than celebrated. There have be many great men and women that contributed to the building of our great nation but they do not receive anywhere as much recognition as Columbus. When a person begins to study the actual accountsRead MoreChristopher Columbus: Hero or Villain? Essay1788 Words   |  8 Pages School taught us about the infamous Christopher Columbus who was known as the hero who found the Americas in 1492, but is that the truth? Is Columbus really the hero that grade school portrayed him to be? Columbus was not. Columbus was a greedy man who destroyed an entire race of people with genocide just so only he could benefit and become a man of money and power. Columbus was a very good speaker and very persuasive. He convinced the King and Queen of Spain to fund his expedition to â€Å"Asia†Read MoreEssay about Christopher Columbus: Hero or Villain?781 Words   |  4 Pagesbelieve that Columbus was one of the greatest explorers of all time. In my mind there is no question about whether Christopher Columbus discovered America; of course he did, its Columbus! However, this is a highly debated issue and through writings by authors Jeffery Hart and James W. Loewen we will investigate the true importance of Columbus. nbsp;nbsp;nbsp;nbsp;nbsp;In the essay written by Jeffrey Hart entitled, â€Å"Discovering Columbus†, he argues strongly that, in fact, Columbus did discoverRead MoreChristopher Columbus was not the First to Discover America Essay652 Words   |  3 Pages People argue that Christopher Columbus was the first to find America, but other people argue that the Native Americans were the first ones in America. In 1492 Christopher Columbus voyages from spain to the Americas not knowing what was there. So was Christopher Columbus the first one to find out about America? Would he be a hero or a villain for saying he did, or saying he did but actually didn’t and just wants to get the credit for it. Why people believed that he would be a hero is because